Monday, January 23, 2012

Location Intelligence and the Kia Optima

Some time ago, we published a location intelligence white paper called "Whole Brain Analytics: The Science Behind Location Intelligence." In that white paper, I talked about the cognitive differences and complementarity between the right brain and the left brain, and noted that Mercedes-Benz had used this cognitive distinction in a highly original advertising campaign.

Now Kia has done something similar:


Similar, but the Mercedes-Benz effort was a print campaign, which allowed them to cater somewhat more to the left brain than a 30-second TV spot can:
Left brain: I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am.
Right brain: I am the right brain. I am creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feet. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be.



Posted by Tom Woodhead at 4:00 p.m.

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